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A Buyer Agent and an Orchestrator Walk Into a Bar — A Barfly’s Guide to Agentic Transactions

calendar_today September 8, 2026 person srose@triplelift.com domain triplelift

Authored by Gavin Dunnaway, Senior Product Marketing Manager I didn’t really understand agentic transactions in digital advertising until I thought about a bunch of robots chatting in a bar. Stick with me—I swear it’s not as crazy as it sounds. Happy Hour?

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