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How In-Show CTV Ad Placements Influence Perception of Premium Brands

calendar_today July 28, 2026 person srose@triplelift.com domain triplelift

Authored by Emma Sainsbury, Research Analyst Where an ad appears shapes how a brand is perceived — not just whether it’s seen. That’s especially true on CTV, where in-show placements put a brand inside premium content instead of interrupting it. The data suggests that context transfers: when an ad looks and feels like it belongs…

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