Authored by Emma Sainsbury, Research Analyst Most CTV ads are still fighting the same battle linear TV lost decades ago: interrupt the show, hope the viewer sticks around. In-show ad insertions — formats like split screen, dynamic overlay, and product integration that appear within the content instead of during a break — take a different… The post How In-Show CTV Ad Insertions Impact Viewer Attention Over Time appeared first on TripleLift .
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