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Guess Scores Stable CTR for Perfume Campaign During Super Bowl Season

calendar_today June 24, 2026 person srose@triplelift.com domain triplelift

BACKGROUND Guess aimed to promote their Men’s Iconic eau de Parfum Spray during Super Bowl season, seeking a reasonable CPM and strong CTR via Native Video. They partnered with TripleLift through StackAdapt, utilizing two custom TripleLift Audience segments to deliver highly engaging, in-feed video experiences that aligned with user behavior. SOLUTION & RESULTS TripleLift used…

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