The Power of Social to CTV: Boosting Casual Dining Restaurant’s Favorability by 26x Industry Norms

BACKGROUND An American chain of casual dining restaurants sought to leverage engaging ad formats to promote a limited-time offer and boost audience engagement. They partnered with the agency to develop video assets for social media, which they then aimed to extend across broader digital platforms. SOLUTION & RESULTS Working with TripleLift, a Social to CTV…