The Combination of Traditional CTV Spots and Pause Ads Creates Full Funnel Reach for Brewing Company

BACKGROUND A global brewing company sought to enhance brand salience and incentivize competitors’ users to transition to their product. The core messaging emphasized their role in facilitating real-life social connection when individuals disengage from their phones, positioning the brand as integral to authentic, offline social gatherings. SOLUTION & RESULTS The brand and Dentsu partnered with…