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A Dual-Video Strategy: Driving 5x New User Growth While Maintaining 112% ROAS

calendar_today March 26, 2026 person srose@triplelift.com domain triplelift

BACKGROUND With Q4 being the most expensive time to purchase media and effectively reach a target audience, TRIP Drinks, a wellness drink company in the UK, needed an innovative video strategy. They were looking for a partner to drive mass awareness for the product, mitigate waste, and provide a balance to their existing premium Amazon… The post A Dual-Video Strategy: Driving 5x New User Growth While Maintaining 112% ROAS appeared first on TripleLift .

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