Redefining Offsite: Premium Supply, Smarter Creative, Better Results

BACKGROUND During peak retail moments, beauty brands face a familiar challenge: drive incremental, high-intent traffic off Amazon without relying on broad, inflexible networks or inflated CPMs. Pre-built publisher packages offer scale, but limit optimisation, restrict control, and make it difficult to efficiently reach new-to-brand shoppers at the point of consideration. KIKO and Tambo needed a…