What Is Deterministic View-Through Attribution

Explains deterministic view-through attribution (C&DV), a model that blends clicks with verified ad exposures to capture influence across the customer journey. It covers why click-only attribution misses upper-funnel impact, especially for video campaigns, noting that users exposed to TikTok ads are 1.5x more likely to purchase while 90% of TikTok’s impact goes uncaptured in last-click models, with insights from TikTok, Vibe, and ecommerce brands.