Free Forge app with a paid plan sold on our own site via a merchant of record: permitted, or must it be Paid via Atlassian?

Howdy @lsalemme - Kay here from the Marketplace team To address your questions: No PvV on Forge: Forge apps on the Atlassian Marketplace can only be listed as Free or Paid via Atlassian (PvA) . There is no Paid-via-Vendor option for Forge. To monetize, you will need to list as Paid via Atlassian (PvA) .