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Marketing Analytics Software, Tools & Strategy for Enterprise [2026]

calendar_today May 19, 2026 person k@treasure-data.com (Kazuki Ohta) domain treasure-data

Marketing analytics is the practice of measuring, managing, and analyzing marketing performance data to improve ROI and drive better business decisions. In 2026, it has evolved beyond backward-looking dashboards into a real-time, AI-driven discipline — one where the insight and the action increasingly happen in the same automated loop, without waiting for a human to click approve.

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