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Customer 360 in 2026: The Definition Has Changed

calendar_today March 31, 2026 person k@treasure-data.com (Kazuki Ohta) domain treasure-data

What Is Customer 360? Customer 360 (also called a customer 360 view) is a unified, real-time view of every customer — built by connecting data from every system, channel, device, and interaction into a single profile. It’s the foundational concept behind Customer Data Platforms (CDPs) : one customer, one profile, one truth.

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