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Global travel agents embrace AI while demanding rate parity and richer content

calendar_today September 29, 2026 person Jennifer Axness domain travelclick-amadeus

Republished from Amadeus Insights Research among more than 750 travel sellers reveals growing engagement with GDS platforms, and evolving priorities, sustainability and pricing The latest biennial study of travel sellers around the world reveals a significant increase in the use of the major global distribution systems (GDSs), with the research also offering advice for… The post Global travel agents embrace AI while demanding rate parity and richer content appeared first on Amadeus Hospitality .

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