Resilient Consumers Remain Optimistic Despite Mounting Affordability Pressures

As 2026 approaches its midpoint, consumers remain financially optimistic despite persistent affordability challenges that have been heightened by recent geopolitical events. TransUnion’s (NYSE: TRU) Q2 2026 Consumer Pulse study found that 55% of consumers are optimistic about their household finances over the next 12 months, unchanged from last year. Financial pessimism declined to 23%, down from an all-time high of 27% in Q2 2025.