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TransUnion Expands TruIQ™ Data Enrichment on Snowflake AI Data Cloud to Power Prescreen Credit Marketing Campaigns

calendar_today June 3, 2026 person domain transunion

TransUnion (NYSE: TRU) today announced an expansion of TruIQ™ Data Enrichment on the Snowflake AI Data Cloud to support prescreen credit marketing campaigns, building on the solution’s existing analytics capabilities. With these enhancements, customers can now securely access, link and activate TransUnion credit data directly within their Snowflake environment to move from insight to prescreen marketing execution without data movement. TransUnion announced the news at Snowflake’s annual user conference, Snowflake Summit 26 .

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