New TransUnion Digital Business Profile Gives Small Businesses a Simple, Cost Effective Way to Connect with Customers

With Small Business Month approaching in May, TransUnion (NYSE: TRU) today announced the launch of Digital Business Profile , an affordable, easy-to-use solution designed to help small businesses ensure their information is represented accurately across the digital search ecosystem. Accurate business information directly influences customer behavior: Google research found that customers are 70% more likely to visit and 50% more likely to consider purchasing from businesses with a complete Business Profile on Google. Digital Business Profile allows small business owners to manage essential details, including business name and location, contact information, hours of operation, accepted payment methods and service areas, through a single TransUnion portal.