TransUnion Introduces TruIQ Credit Strategy Studio to Transform How Lenders Build and Launch Prescreen Marketing Campaigns

With consumer credit originations expected to rise in 2026 , lenders have a significant opportunity to drive growth through faster, more effective prescreen marketing campaigns. Yet many organizations struggle to execute these programs efficiently. A TransUnion‑commissioned Forrester study found that 42% of financial services and insurance executives rely on basic segmentation, and nearly one‑third lack meaningful personalization—even as consumers increasingly expect tailored experiences.