How to reverse falling digital gift card engagement: A step-by-step guide for reward and loyalty teams Falling digital gift card engagement is reversed by combining usage analytics with proactive action from the issuing organisation. Analytics show exactly where recipients drop off; what the organisation does with that data decides whether engagement recovers. Programmes that pair the two see measurable gains: Blue Light Card grew Shopping Cards orders 88% year over year after working with Tillo to remove redemption friction.
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