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How AI Is Transforming Personalisation Into Individualisation

calendar_today October 22, 2026 person BoF Studio domain the-business-of-fashion

As customers expect more from the shopping journey — across lifestyle, luxury, beauty and fashion — brands are using automation to create more relevant, individualised experiences. BoF sits down with Klaviyo’s CMO Jamie Domenici to explore how brands can move beyond standard personalisation.

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