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Off-White’s 10x10 Creatives on Remixing Fashion’s Codes and Building Icons

calendar_today October 2, 2026 person BoF Studio domain the-business-of-fashion

At Milan Fashion Week, Off-White staged an activation for 10x10, its project inviting musicians Kid Cudi and A$AP Nast; designers Ava Nirui, Raul Lopez, Guillermo Andrade and Yuta Hosokawa; and multidisciplinary creatives Stéphane Ashpool, Bafic, Renell Medrano and Veneda Carter to reinterpret the brand’s signatures. As part of the programme, BoF hosted conversations on remix culture and what makes an icon endure.

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