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Fashion’s Designer Reset (Kind of) Worked

calendar_today September 29, 2026 person Robert Williams domain the-business-of-fashion

A year after more than a dozen brands changed creative directors, the fashion market remains sluggish. But when it comes to image, storytelling and product — things designers actually influence — it’s not just Chanel that’s looking better than it did a year ago. Robert Wiliams evaluates the resets at Gucci, Dior, Loewe and more.

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