Gourmet grocers have become an unlikely marketing partner for fashion and beauty brands looking to deliver novelty and experience in a crowded marketing landscape. BoF marketing correspondent Haley Crawford joins Sheena Butler-Young to unpack what’s driving the trend — and where it risks becoming just another photo op.
Fashion’s Latest Obsession: The Grocery Store
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September 24, 2026
person
Sheena Butler-Young, Haley Crawford
domain
the-business-of-fashion