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Report | Inside Fashion & Sports E-Commerce: Focusing on What Matters

calendar_today September 1, 2026 person BoF Insights domain the-business-of-fashion

This new flagship report reveals that fashion and sports leaders are chasing what’s new in e-commerce while fundamental challenges remain unresolved. Based on surveys of 10,000 consumers and 150 senior leaders across the UK, Germany, France, Italy and Spain, it shows brands and retailers where to focus to innovate without losing sight of what drives success.

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