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Is Adidas Misreading the Market for Pharrell’s ‘Jellyfish’ Sneaker?

calendar_today August 4, 2026 person Mike Sykes domain the-business-of-fashion

This weekend’s release of the Pharrell Williams-designed shoe, which has been one of Adidas’ most exclusive and sought-after products over the last year, suggests the company is significantly widening distribution. It might be a misstep.

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