How AI is applied across API Evangelist and APIs.io. Read my AI disclosure →
API Evangelist API Evangelist
Discovery
Learnings
Guidance
Toolbox
Alignment
API Evangelist LLC

To Build Better Brands, Estée Lauder Turns to Deciem

calendar_today July 27, 2026 person Daniela Morosini domain the-business-of-fashion

This August, the ELC-owned incubator behind The Ordinary will launch its premium skincare line, NIOD, into Sephora — and take over management of Lauder-owned Origins. With more resources, distribution, and responsibility, Deciem is becoming the company’s most valuable asset.

open_in_new Read original post