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How The Lab is Turning Sustainable Cleaning into A Fashion Growth Vertical

calendar_today July 21, 2026 person BoF Studio domain the-business-of-fashion

As shoppers seek greater value from their wardrobes, garment care is evolving from an afterthought into a key part of the fashion value chain. Jo Farah, founder of biotech fashion care brand The Lab, shares how the company’s growth reflects a broader transformation in how fashion is bought, used and preserved.

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