Leadership and Influence in Key Account Management: How Communication Drives Collaboration and Business Transformation

Corporate communication is no longer limited to conveying messages: today, it plays a key role in building leadership, collaboration and innovation within organisations. In the field of Key Accounts, this evolution has transformed the Communications function into a strategic driver capable of connecting teams, building trust and aligning shared objectives. Through real-life experiences, cross-functional training programmes and collaborative working methods, this article analyses how influence has become an essential tool for driving projects forward, accelerating business transformation and st