·The new phase of the strategic partnership will support more than 250 hotels across 40 countries, reinforcing a secure, consistent and globally integrated digital environment for the entire organization. ·Artificial intelligence will further enhance the capabilities of the services managed by Telefónica, enabling greater process automation, more proactive support, and faster incident resolution. ·Meliá currently processes 240,000 requests per year, with 70% already automated, and handles more than 12,000 AI-assisted conversations every month.