• The new assistant, based on generative artificial intelligence and integrated with Bizum’s website and WhatsApp Business channel, provides automated responses to issues, general enquiries and potential scams, with the aim of offering customers more efficient, up-to-date and multi-channel support. • Its implementation has achieved 90% accuracy in responses and reduced email enquiries for resolving queries or requests for assistance by 30%. The post Telefónica creates a virtual assistant to modernise Bizum’s customer service appeared first on Telefónica .