Adopting artificial intelligence and transforming a business with AI are two entirely different challenges. Whilst personal AI improves individual productivity within a matter of weeks, business transformation requires a redesign of processes, leadership, data, culture and the operating model to create new sources of value. The organisations that will lead this decade will not be those that purchase the most licences, but those capable of reinventing the way they work, make decisions and compete through a scalable, governed and people-centred AI operating model.