AI as a service: how to turn a complex technology into value for the customer

Artificial intelligence is evolving from an emerging technology into a new layer of digital services. For it to truly reach consumers and businesses, more powerful models alone are not enough: clear use cases, integration, measurement, privacy, support and a seamless experience are also required. In this space, telecoms companies can play a key role as trusted orchestrators capable of transforming technological complexity into value for the customer.