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Reddit is testing a new way to watch — and listen to — its viral posts

calendar_today July 31, 2026 person Sarah Perez domain techcrunch

Reddit is developing a new video experience that lets users watch — or simply listen to — its most popular posts, taking inspiration from the viral TikTok videos that pair Reddit stories with gameplay or other footage. CEO Steve Huffman said the feature is already in the works and could begin testing later this year.

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