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Choosing Where Inference Runs: A Practical Cost Model for Real-Time Customer Context

calendar_today October 13, 2026 person Ian Pilborough domain tealium

A customer score has value when it changes a decision. A score calculated in advance, stored for days, and never used still consumes compute and creates data that your teams must retain and govern. As customer experiences move closer to real time, the design question is no longer just which inference to run.

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