Beyond the Discount: Key Takeaways from Tealium’s Loyalty Masterclass in London

At Tealium’s recent Customer Loyalty Masterclass in London, we explored how and why the traditional customer retention playbook is fundamentally changing. Loyalty strategist Sebastian Wangerud (Co-Founder of SCHMACK, who’s worked with the likes of Chanel, Samsung, and H&M) spoke alongside Tealium’s Kirsten McLean (Director, Client Partners), Khal Harris (Principal CDP Strategist), and Mark Gray (Sr. […] The post Beyond the Discount: Key Takeaways from Tealium’s Loyalty Masterclass in London appeared first on Tealium .