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The first 14 days of FIFA 2026: Trends, audience insights, and brand stories

calendar_today June 29, 2026 person domain talkwalker

Analyzes the first two weeks of the FIFA World Cup 2026 through social listening data spanning 17 million posts, finding tournament conversation dominates topic share while brands like Levi’s and K-pop partnerships drove outsized engagement, with younger audiences aged 25-34 driving over half of the conversation.

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