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How To Track Paddle Subscription Metrics For SaaS Growth

calendar_today June 22, 2026 person Andrii Romasiun domain swetrix

SaaS growth depends on tracking the moment a visitor becomes a paying subscriber. Paddle handles billing and ProfitWell metrics show Monthly Recurring Revenue (MRR), but backend billing numbers leave a gap: analysts see the final outcome while missing the behavioral path that shows how a user arrived.

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