How to Segment AI Visitors by Landing Page, Event, and Conversion

AI visitors follow unpredictable paths through websites, from ChatGPT citations to Perplexity searches to Google AI Mode. The guide recommends layered segmentation: start with confirmed AI sources, group pages by intent cohorts, track conversion events, and compare funnels by source and page type, noting that “a docs cohort with 90 visits and 8 trials beats a blog cohort with 4,000 visits and 3 trials for growth work.”