Waterfall Enrichment vs Single Source Providers: Why One Source Is Never Enough

If your data enrichment strategy relies on a single data provider, you’re not running a data strategy — you’re gambling. A single enrichment provider can only return results for contacts already in its database. When your target isn’t there, you get nothing: a blank field, a stale record, a missed opportunity. Waterfall enrichment solves this by querying multiple data providers in sequence ,…