Beyond the Pipe: Why the Next Generation of Streaming Architecture is “Source-Intelligent”

Many organizations have a streaming data architecture today. Yet, 80% of that data still arrives at its destination stale, dirty, or completely devoid of context. Picture a major retailer. They capture millions of transactions from their digital storefront in real time. But because that data sits in a staging area waiting to be validated, joined, and cleaned, the business doesn’t get a clear,…