Why every B2B CMO needs to own the buying journey starting with their website

Madhav Bhandari argues that CMOs should own the website experience where prospects make purchase decisions, noting that 75% of B2B buyers prefer rep-free sales experiences and 61% actively avoid irrelevant outreach. He introduces RepX, Storylane’s AI agent designed to qualify prospects and show product demos around the clock to close the conversion gap that traditional forms fail to capture.