The Weekend Buyer: What 1,429 off-hours buyer messages reveal about how B2B software actually gets evaluated

Storylane analyzed 1,429 buyer messages from 378 weekend conversations handled by its AI agent RepX, finding that only 3 requests (0.2%) asked to speak with a human. Weekend buyers were evaluating products seriously, asking about pricing, features, and integrations rather than browsing casually, revealing that self-serve evaluation is now a critical part of the B2B buying journey.