Agentic AI demos for sales engineering teams: the playbook your SE team needs before deploying one

The article outlines how sales engineering teams should deploy and govern AI agents that run interactive product demos. After observing three SE teams pilot agentic demos in Q1 2026, the author notes successful deployments treated the agent like a junior SE needing a script, knowledge base, and testing gate, and provides a playbook covering demo library setup, ownership, hallucination prevention, and measurement.