How to conduct a sales demo: a step-by-step guide

A practical framework for running focused, buyer-led demos that move deals forward, from preparation to follow-up, emphasizing that great demos show prospects how to solve their specific problems rather than showcasing features. It notes that 96% of prospects research independently before talking to sales, and recommends demos of 20-30 minutes plus 10-15 minutes for questions, with 10-15 minutes spent on discovery.