The Inside Story: How We Cut Our Content Debt by 12% — and Built a System to Keep It That Way

Storyblok describes how it systematically reduced content debt across its marketing website through a three-phase initiative called Operation Content Debt, removing 691 pages for a 12% reduction in total content volume and 15% faster indexing. Beyond cleanup, the team built governance systems including content ownership databases, deprecation policies, and automated maintenance triggers, plus quarterly reviews and biannual audits to keep debt from recurring.