Why Consumers Trust AI, and How Brands Can Earn Its Recommendation

AI is now the front door to commerce, and it got there by having nothing to sell. Whether it keeps sending shoppers your way depends on how you deliver. First of all, thank you to Stord for hosting Future Commerce at the Spring 2026 Stord Summit, and for the opportunity to share our latest research on how AI is reshaping the way consumers discover, evaluate, and buy.