What EU and UK Brands Need to Know Before Launching in the US

This is part one of an ongoing series for international brands. For most brands in Europe and the UK, penetrating the US market represents the ultimate growth milestone. With annual retail sales surpassing the $1 trillion mark 1 (around €847.8 billion or £731.7 billion) in 2025 and forecasts projecting steady growth over the coming years, the American market offers a combination of scale and momentum that only few regions can rival.