How AI is Rewriting Consumer Behavior in an Anxious Economy

At the 3rd Stord Summit, Dan Frommer from The New Consumer delivered a keynote that fundamentally changes how we should think about consumer behavior in today’s market. His presentation connected dots as to why anxious consumers are actually more convertible, not less, when brands get the experience right. The New Consumer’s research on the collision between technology, sentiment, and American spending habits revealed that while consumer sentiment is sinking, spending continues to climb.