How to Prepare Your Brand for Peak Success

Peak season is the most demanding period for any fulfillment and parcel network. Last year’s peak holiday shopping season saw a 4% surge in order volume compared to 2023. And while the recent end of de minimis, ongoing trade wars, and rising costs of living have weakened consumer confidence and made shoppers more cautious in their holiday spending, the National Retail Federation (NRF) still predicts that retail sales in November and December 2025 will grow between 3.7% and 4.2% , translating to a total spending of over $1.01 trillion.