When to Move to a Multinode Fulfillment Operation

E-commerce brands are facing growing pressure to keep up with consumer expectations around delivery speed and convenience. Today’s shoppers expect near-instant gratification once they click “buy.” These expectations reach an all-time high during peak shopping periods like Black Friday Cyber Monday (BFCM) and the holiday season, when customers demand that products arrive on time for events or celebrations. The average consumer’s willingness to wait for orders decreased from 2.36 days in 2022 to 2.15 days in 2023, with variations depending on the product category.