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Winning the Consumer with End-to-End AI-Powered Personalization

calendar_today September 1, 2025 person Douglas Franklin domain stord

Consumers now demand a high level of personalization throughout their buying experience. In fact, 71% of online shoppers expect brands to deliver custom-built communications and services, and 76% get frustrated when those expectations aren’t met. 1 I recently joined Stord through the acquisition of my company, Penny Black , which specializes in AI-enabled, branded printed inserts that I now run as a service for Stord Unbox .

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